Frequently Asked Questions
Answers to the questions brands ask Mediology Nigeria most — our services, media planning, research, the MAI, MedioScan and the Analyzer, and how to start a project.
1. What does Mediology Nigeria do?
Mediology Nigeria is a data-driven marketing communications consultancy based in Lagos. We turn media science, proprietary technology and local insight into measurable growth for brands in Africa's biggest market — brand management, media planning and buying, research, digital marketing, experiential marketing and market intelligence, all under one roof.
2. What services does Mediology offer?
Six integrated disciplines, delivered by one accountable team: Brand Management; Market Intelligence Systems; Research & Analytics; Digital Marketing; Experiential Marketing; and Media Planning & Buying. Each service page section explains what is inside — for example, research covers consumer, market and social research, retail audit, product testing, advertising research and brand tracking, with fieldwork across Nigeria's markets.
3. Where is Mediology Nigeria based, and where do you work?
Our office is at 1, Montgomery Yaba, Lagos, Nigeria, and we practise nationwide. Our home turf is Africa's largest market — 200 million-plus consumers — and our work spans FMCG, banking and finance, aviation, technology, government and public-sector communication.
4. How does Mediology measure return on media investment?
We call ourselves the ROI agency: every naira of media investment is measured against what it returns. We plot Share of Voice against Share of Market to find a brand's fair share of expense, then track media weight against sales continuously. Our benchmark is a 1.5× share-of-expense threshold against market share, and 2× as the ideal for share growth.
5. What is the MAI (Market Attractiveness Index)?
The MAI is our Market Prioritization Simulator. It fuses category penetration, brand penetration and market volume into weighted scores that rank Nigeria's regions by real potential — so market penetration can be up to 40% more efficient than planning on gut feel.
6. What is MedioScan?
MedioScan is our media intelligence dashboard, under Tools in the menu. It shows seasoning-category media spend and usage across TV, radio, outdoor and print in 14 interactive modules — category investment trend, share of spend and voice, brand battle, station mix, language and duration mix, growth markets and more — and it generates a Management Deck PDF from the live data. You can also upload your own data template and the whole dashboard recomputes from it.
7. What is the Mediomart Analyzer?
The Mediomart Analyzer, also under Tools, is our market diagnostic tool. It runs our CDI, BDI and MAI models on data you upload and produces a Board-ready report. Access is by registered account — sign in on the Analyzer page.
8. Who has Mediology worked with?
Our clients include First Bank of Nigeria, TAJ Bank and CBN in banking and finance; Air Peace in aviation; Daraju Industries, Sonia Foods, Grand Oak, Hayat Kimya and NNFems in consumer goods; Samsung Nigeria, M-KOPA Nigeria and Honda Nigeria in technology; and INEC and N-POWER in government. Case studies on the Work page include Fressia soap, Xtreme toothpaste and the Daraju Unity Song.
9. Is Mediology licensed and registered?
Yes. We are licensed to practise in Nigeria by ARCON (the apex advertising regulator), and members/recognised by OAAN, MIPAN, PAMRO and NIMRA; we are also a Google Partner. We are registered with the Nigeria Data Protection Commission as a Data Controller / Processor of Major Importance under the Nigeria Data Protection Act 2023 — registration NDPC/DCP/08812, valid 19/09/2025 – 19/09/2027, with 2025 audit returns filed.
10. How do I start a project with Mediology?
Use "Start a Conversation" on the website — it takes you to the contact page — or reach us at info@mediologyng.com or +234 703 630 0230. Tell us your brand, your market and your goal, and we will come back with a plan.
Still have a question? Start a conversation — or reach us at info@mediologyng.com or +234 703 630 0230.
