The Edge
Tools and thinking
no brief leaves without
Proprietary technology and a framework-driven approach to every challenge.
PROPRIETARY TECHNOLOGY
FOUR TOOLS NO BRIEF LEAVES WITHOUT
MAI — MARKET PRIORITIZATION SIMULATOR
The Mediology Market Attractiveness Index fuses category penetration, brand penetration and market volume into weighted scores that rank Nigeria’s diverse regions by real potential.
UP TO 40% MORE EFFICIENT MARKET PENETRATION.
MEDIOLOGY EFFICIENCY PLANNER
Budget optimization for media sufficiency — GRP weights, reach-based planning, channel-mix allocation and campaign phasing for awareness vs. maintenance.
REACH AND FREQUENCY BALANCED BEFORE A NAIRA IS SPENT.
PUBLICITI & MEDIA INSIGHT
Real-time media intelligence and monitoring — placements, competitive activity and market trends, integrating AMPS, TAMS, RAMS, Kantar, Meta and Google data.
24/7 MONITORING, 100% CATEGORY COVERAGE.
POWER BI VISUALIZATION DASHBOARDS
Unified, interactive dashboards across Google Ads, Meta, Salesforce and GA4 — ROAS, CAC, CTR and conversion tracked in one live view.
70% LESS REPORTING TIME, 3× FASTER DECISIONS.
DATA PROTECTION, BY DESIGN
REGISTERED WITH THE NIGERIA DATA PROTECTION COMMISSION
Mediology Nigeria is registered with the NDPC as a Data Controller / Processor of Major Importance under Section 44 of the Nigeria Data Protection Act, 2023 — with 2025 compliance audit returns filed and acknowledged. Every dashboard, panel and media dataset we touch is governed lawfully, so your first-party data is an asset, never a liability.
OUR APPROACH
A FRAMEWORK, NOT A FEELING
01
GOAL
Clear, measurable objectives aligned with business strategy
02
OPPORTUNITY
Category, consumer and competitive analysis
03
STRATEGY
Consumer-centric strategy built on deep insight and data
04
DRIVERS
Key engagement drivers across the consumer journey
FULL-CHANNEL PLANNING & BUYING
From national broadcast to location-marketed OOH — benchmark, eliminate, adjust, evaluate, optimize. Hedged against media inflation, backed by negotiating clout.
THE SOS/SOM PROMISE
We plot Share of Voice against Share of Market to find your fair share of expense — then track media weight against sales, continuously.
1.5×
SOE threshold vs. market share
2×
SOE ideal for share growth
Visit
1, Montgomery Yaba
Lagos, Nigeria