Our Work

The proof,
not the pitch

A selection of campaigns and platforms that moved markets across Nigeria.

CASE STUDY 01 · SKIN-CLEANSING

FRESSIA SOAP

“YOU’LL LOVE BEING IN YOUR SKIN… BE YOU.”

A rigorous positioning assessment found Fressia trusted for care but lacking emotional connection. We claimed the white space — authentic self-expression — and rebuilt the brand’s communication around real skin and real lives.

CLIENTDaraju Industries Ltd

PERIODFY2025

SCOPETVC · OOH · Radio · POSM

+10%

Brand awareness growth vs. pre-campaign baseline

+12%

Sales volume growth across the campaign period

+3.5%

Market share growth, skin-cleansing category, exit 2025

Fressia "Be You" — 60s TVC

FRESSIA “BE YOU” — 60S TVC. The flagship film of the repositioning — everyday Nigerians loving the skin they’re in.

Fressia Cool Fresh lamp post creative on the UNILAG axis, Lagos — Lamp post — UNILAG axis. “Cool Fresh” greeting thousands of commuters daily.

Ikeja large-format install

IKEJA LARGE-FORMAT INSTALL — proof-of-posting, billboard, Ikeja, Aug 2025.

Fressia social cutdown — Social cutdowns — “Cool, fresh, unstoppable. That’s the Fressia Effect.”

CASE STUDY 02 · ORAL CARE

XTREME TOOTHPASTE

Global giants owned “fluoride protection” — a fight Xtreme could not win. So we flipped the category code: charcoal, nature’s own whitener, became the brand’s entire platform. Category-first positioning made Xtreme Nigeria’s first-choice activated charcoal toothpaste.

#1 FIRST CHOICE IN ACTIVATED CHARCOAL4 SKUS — ONE RANGE FOR EVERY SMILE360° AMBASSADOR · RADIO · SOCIAL · POSM

Ambassador endorsement film

AMBASSADOR ENDORSEMENT FILM. 41s — a trusted face makes charcoal feel safe and desirable.

XTREME 45S RADIO SPOT

Nationwide airplay — “Break the routine. Not the freshness.”

0:00 / 0:45

Social reel

THE PLATFORM

BLACK IS THE NEW WHITE

Code-flip creative made charcoal desirable, not clinical — education through culture, not a lecture.

OWNED SOCIAL

XTREME CARE FOR XTREME LIVES

“Brushing once a day is not enough” reels and stills series — the owned social ecosystem behind @xtremetoothpasteng.

Xtreme platform key visual — Platform KV — Black is the New White

Xtreme family key visual — Family KV — “Switch to a natural brighter smile”

Xtreme Independence Day post — Moment marketing — “Our future started with white smiles”

Xtreme toothpaste product still — Product truth — the charcoal range

Ambassador signing ceremony — Ambassador signing — Daraju × Mediology

Xtreme retail POSM roll-up — Retail POSM — “Break the routine. Not the freshness.”

CASE STUDY 03 · SONIC IDENTITY

THEME SONGS THAT MAKE BRANDS SING

From brief to broadcast master: composition, lyric writing, artiste engagement, recording, mixing and mastering — one accountable team, rights cleared for brand use. The Unity Song brought traditional dancers from across Nigeria’s regions into one cinematic studio performance.

DARAJU INDEPENDENCE SONG

One nation, many voices — full master · 3:32

ELAN — HAIR MASTERED

Your hair will love you — broadcast cut · 0:45

XTREME RADIO MASTER

Sonic identity extends to the airwaves · 0:45

The Unity Song — watch the official film · 3:36

THE UNITY SONG — OFFICIAL VIDEO · 3:35. The official Daraju Industries Unity film — traditional performers from across Nigeria’s regions, one anthem.

Behind the scenes of the Unity Song production — set build and staging — Behind the scenes — set build and staging.

Two Unity Song performers in traditional attire under cinematic stage lighting — Cinematic lighting, traditional regalia.

GNI for Governor, Ogun State 2015 — Power to the People campaign

BEYOND FMCG · PUBLIC SECTOR & POLITICS

CAMPAIGNS THAT MOVE A NATION, NOT JUST A MARKET

The same rigour we bring to consumer brands powers public-sector and political communication — from gubernatorial campaigns like GNI’s 2015 “Power to the People” run in Ogun State to national programmes for INEC and N-POWER. Identity, press, OOH and ground-level activation, delivered at national scale.

GNI FOR GOVERNORFull campaign communications — Ogun State 2015

INECVoter education and civic communication

N-POWERNational social investment programme visibility

SELECTED WORK